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Old 07-09-2009   #1
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General Motors Going Green: Even the Logo?


As General Motors is set to emerge from bankruptcy protection, the giant U.S. automaker's fresh start might just include a new logo; a green one. According to a report by MSNBC, GM has a design team that is currently looking in to changing the logo and they have discussed swapping the blue out in favor of a friendlier (and more environmentally-responsible) green.

GM is looking to re-brand itself as not just a leader in the automotive industry but as a leader in the race for more fuel-efficient vehicles. The company has already poured billions into bring the plug-in hybrid Chevy Volt to market and intends to put a lot of focus on its new direct-injection engines, like the 30 mpg V6 model in the Chevrolet Camaro, as well as the turbocharged 2.4-liter Ecotec four-cylinder planned for the upcoming LaCrosse and a smaller 1.4-liter turbocharged direct-injection four-cylinder in the Chevrolet Cruze.

The green logo might just be the right move to help re-brand a company that is trying to market itself as not only greener, but also leaner and more able to make quick decisions in an ever changing world.

More: General Motors Going Green: Even the Logo? on AutoGuide.com
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